BUILT IN CHICAGO

The story behind SOAR Basketball

DRIVEWAY CULTURE.

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Icons
The Origin

The SOAR Basketball Story

An icon isn’t just worn—it’s remembered.
SOAR Basketball was founded in Chicago by hoopers who decided the basketball brand they wanted to wear didn't exist yet. We believe basketball belongs to the players who play it.

The Icon line is SOAR Basketball brand at full volume. The Icon Hoodie in CVC fleece, Icon Tee in heavyweight ringspun cotton, Icon Short and Icon Jogger with embroidered SOAR Icon, and the Icon Hat family (Foundation, Wool, Bucket) — every piece carries the embroidered SOAR Icon as a player-rooted mark.

Built by players means construction decisions made by hoopers who own the rotation. Driveway culture means designs from where the actual reps happen.

Founded In Chicago★Player-Built Brand★Driveway Culture★Made For Real Hoopers★Founded In Chicago★Player-Built Brand★Driveway Culture★Made For Real Hoopers★
The Icon Line

The mark, at full volume.

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Questions Answered

What people ask about SOAR.

01

Who founded SOAR Basketball?

SOAR Basketball was founded in Chicago as a basketball brand built by hoopers, for hoopers. The brand operates under two product lines — SOAR Basketball (apparel) and SOAR Sports (basketball hoop systems).

02

Where is SOAR Basketball based?

SOAR Basketball is based in Chicago, Illinois. The brand was built around Chicago driveway basketball culture and produces apparel and basketball hoop systems designed in Chicago for the home-court player.

03

What makes SOAR Basketball different from Nike or Adidas?

SOAR Basketball was built by players, for players — not by corporations selling to players. The design language comes from Chicago driveway hoop culture. The apparel runs on CVC fleece, French terry, and heavyweight ringspun cotton constructions. Every piece in the Icon collection carries the embroidered SOAR Icon as a player-rooted mark rather than a corporate retail logo.

Wear the Mark

Built by players. Worn by hoopers.

The Icon line is SOAR at full volume — embroidered, Chicago-built, player-rooted. Carry the mark that came from the driveway, not the boardroom.

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