SOAR gives every hooper the tools to level up—premium hoops,
authentic stories, and a community.
Soar invites everyone to play, grow, and build a welcoming basketball community.
Soar is where everyone’s invited to run the court, raise their game, and build a community created by the athlete.
WHAT SOAR STANDS FOR
We welcome all players, all stories, and all backgrounds—because every court should feel like home.
This is what we believe in.
INCLUSIVE COMMUNITY
We are a supportive and welcoming environment where athletes of all backgrounds and skill levels connect, grow, and thrive together.
CULTURAL FUSION
We bring basketball to life by blending it with vibrant cultural moments—music, art, fashion, and stories—that inspire and unite our
community beyond the game.
ACCESSIBLE PLAY
Making basketball accessible to all athletes through easy access to gear, events, and game that empowers every player to step on the court.
DRIVEN PROGRESS
We champion hard work & dedication. We want to motivate athletes to put in the work, improve continuously, and push their limits
while celebrating every step forward.
JOYFUL EXPERIENCE
We create energetic, exciting moments that celebrate the love of the game and foster lasting memories for our community.
EMPOWERMENT
We cultivate a powerful mindset & fuel self-belief, offering transformation experiences that inspire individuals to confidently
reach their highest aspirations.
BEST SELLERS
soar sparks
Spark Connections With Basketball.
SOAR Sparks is our initiative to build community and give back through sports, with a core goal of getting more youth involved in the game. We leverage basketball to support local, regional, and national initiatives, ensuring accessible play and igniting connections within communities.
LEARN MORE
Where We Elevate.
Them SOAR is your exclusive opportunity to join a collective of passionate hoopers, creators, and athletes. It's a chance to connect with a dedicated crew, gain insider access, and elevate your game alongside those who live and breathe basketball.