Basketball Culture & Style: The SOAR Perspective
Where Basketball Becomes Culture.
Family tradition, neighborhood pickup, the season you watched together. The home court is where the game becomes culture.
We believe in the culture of basketball.
Long before basketball was content, it was connection. The driveway pickup. The morning shootaround. The season watched together on the couch. The neighborhood that shows up because the rim is up.
The game has always been bigger than the scoreboard. That's the relationship SOAR is built around. We make premium in-ground hoops, apparel, and the stories that go with them — for families who know the home court isn't where you go, it's where you're from.
Meet Kendall Hurns, our Creative Director
Kendall runs the look of SOAR — the drops, the courts, the film, the way a room feels when you walk into it.
His desk is where it starts: works in progress, what the camera caught between setups, and the references that never make the final cut. It's the part nobody usually sees.
- Role
- Creative Director, SOAR
- Based
- Chicago
- On the board now
- Works in progress, behind the scenes, and the inspiration pinned up between drops.
We just don't play above the rim. We build what's beyond it.
Sit-downs with the athletes, artists, musicians and founders whose stories run through the game. No prepared answers, no PR polish — just the real story.
Bring color to the court
Some people play it quiet. This isn't for them. Big Hoops is for the ones who bring color to the court and never blend in.
Big Hoops
Explore The Huddle.
Become an Icon.
The lineup is open. Build the kit, stack the fits, run it back tomorrow. Free shipping over $100. Make it count.
