SOAR ICONS: Players Who Brought the Game Home
The players, artists, musicians and founders who brought the game home — profiled, interviewed, and out on the road with us.
Real voices, real origins
SOAR ICONS is the roster of people who live in the game — athletes, artists, musicians, and founders whose stories run through basketball. You'll find them three ways: sitting down for a real conversation, out on the road with us, and everywhere the crew posts from.
SOAR Unscripted
A sit-down interview with people connected to the game — just a talk. No prepared answers. No PR polish. Just the real story.
The Interviews → 02SOAR Exhibition Tour
We load the court and take the game to the neighborhood — open rims, free runs, and a full SOAR setup dropped in the middle of the city.
The Stops → 03Connect
Everything as it happens — the runs, the fits, the builds, the people. Straight from the crew, in real time.
The Feed →
"The hoop is not the story. The hoop is where the story begins."
Unscripted conversations with the athletes, artists, musicians, business leaders, coaches, and community builders shaping basketball. Each guest brings a real origin, a real moment around the game, and a story most press releases would never print.
We bring the court to the block — a full SOAR setup, open rims, and a run that anybody can jump into. No ticket, no tryout. Just show up and hoop.
Chicago
Atlanta
Los Angeles
Orlando
Straight from the crew
The runs, the fits, the builds, the stops on the road. Follow along and tell us where to bring the court next.
Explore The Huddle
Become an Icon
The lineup is open. Build the kit, stack the fits, run it back tomorrow. Free shipping over $100. Make it count.
Questions, answered
SOAR ICONS is where we show you the players, artists, musicians, and founders whose lives run through the game, in their own words. Here's what people ask us most about the stories, the interviews, the tour, and how to get involved.
SOAR ICONS is where we tell the stories of the people who live in the game — athletes, artists, musicians, and founders whose lives run through basketball. It shows up two ways: written profiles you can read, and SOAR UNSCRIPTED, our interview series where those same people sit down and talk, off the cuff, no script. The court shaped them. This is where they say how.
SOAR UNSCRIPTED is our interview series. We sit down with people connected to the game — players, artists, musicians, founders, coaches, community builders — and let them talk. No prepared answers. No PR polish. Just the real story, long-form. Every interview comes with a full write-up so you can read it start to finish.
A SOAR ICON is anyone whose story runs through basketball — players, artists, musicians, founders, designers, coaches, the people holding their community together. Three things matter: a real origin on a court or in a community shaped by the game, respect earned in their field, and a true connection to the SOAR community. Talent alone isn't the bar. What you've built — and where it started — is.
Nominate yourself or someone else — both are open. Tell us how the game shaped you, what you've built in your field, and what you'd say sitting down for a real conversation. We keep the roster small and choose by hand. If you're selected, you get a written profile and an invite to sit down for a SOAR UNSCRIPTED interview. Send it to assist@soarbb.com.
Everywhere! Want us to come to your town? Follow us at @soarbbhoops on TikTok, Instagram, YouTube and Facebook and let us know where your crew brings the game.
Yes. SOAR builds premium in-ground hoops — $2,199 to $2,799 — and we ship them with flat $500 professional install through 50 hubs across the country. No guesswork, no wrestling a hoop into the ground yourself. We also run SOAR ICONS and the SOAR UNSCRIPTED interview series, because we're built from real hoop experience, not a logo stamped on someone else's gear. Check the reviews. Read the stories. We're exactly who we say we are.
Every kind of person the game touches — athletes, artists, musicians, founders, coaches, community builders. The first season features six of them. New interviews drop on a rolling basis, and every guest joins the ICONS roster. You can see who's on now and who's coming next on the SOAR UNSCRIPTED page.
Right on the SOAR UNSCRIPTED page — every interview lives there in full, and each one comes with a written companion piece on the ICONS page if you'd rather read than watch. New interviews get added as they're recorded, so check back for who's next. Follow us on YouTube, TikTok, Instagram, and Facebook @soarbbhoops.
Yes. We're open to anyone whose life runs through the game — athletes, artists, musicians, founders, coaches, community builders. Send us the name, how they're tied to basketball, and a short paragraph on where their story started. We choose by hand and keep the roster small. Anyone selected gets a written profile and an invite to sit down for a SOAR UNSCRIPTED interview. Email assist@soarbb.com.